Quick guide

Reach the audience the campaign wants

How to make clips reach the countries, languages and niches a campaign pays for.

3 min read

In short

  • Platforms show clips to people similar to those who engage first, so your account's niche shapes who sees it.
  • Post in the language and at the time of the target audience.
  • Many campaigns only pay for views from certain countries; check the brief.

How to aim your clips

  • Keep each account focused on one niche
  • Caption in the target language
  • Post when the target country is awake
  • Use niche hashtags rather than generic ones